The Mobile Web Engine is a front end for Adhere Ad Server that puts it at par with other ad servers that serve mobile web ads (banner ads and text ads). Adhere Ad Server only serves impressions. The Mobile Web Engine provides the capability to track the response to a served ad in the form of clicks. Thus it allows the advertisers to assess the effectiveness of their ad campaigns.
The Mobile Web Engine introduces the concept of a mobile web publisher (website). Publishers can register with Mobile Web Engine to request mobile web ads. The Mobile Web Engine extracts targeting information from an incoming request from a publisher. The device type and its location are among the criteria, the Mobile Web Engine extracts for targeting purposes. It then requests a targeted ad from Adhere Ad Server. Once it receives an ad, Mobile Web Engine passes the ad on to the requesting publisher and tracks the web user’s response to that ad.
The Mobile Web Engine provides the publishers with invocation codes to embed in their web pages or applications to request ads.
Finally, the Mobile Web Engine provides anti-click-fraud measures by detecting attacking browsers and blocking them.
New in release 1.2.0: Support for publisher login & self service. A special release is available with a unified UI for both the Mobile Web Engine & the Ad Server