Adhere is a full solution for mobile advertising. It consists of the following main components:
- Adhere Ad Server
- Adhere User Profiles Database
- Miscellaneous Engines for:
- Interfacing with the mobile networks
- Permitting Adhere-Agnostic applications to leverage Adhere’s benefits
- Tracking responses to mobile ads (clicks, calls, … etc)
- Sample Adhere-Aware Applications
Adhere enables the mobile operators and their partners to turn the following mobile media into profitable advertising channels:
Adhere is also beneficial to enterprises and public sector organizations who use the mobile network to alert, notify, and communicate with their clients or citizens.