Adhere Mobile Advertising Platform addresses the needs of both the mobile operators and advertisers. On one hand, Adhere enables the operators to convert their existing services (SMS, MMS, Mobile Web … etc) into profitable advertising channels. On the other hand, Adhere lets advertisers leverage these novel advertising channels by creating and managing campaigns targeted at specific mobile subscriber segments.
The platform consists of modular components. These components can be mixed and matched in order to build specific mobile advertising solutions. The current release of Adhere includes the following components: Ad Server,
User Profiles Server, Mobile Web Engine, SMS Engine, and two sample applications. Along with the released products, sufficient documentation is provided to enable the development of other applications.
Adhere Mobile Advertising Platform enables several business models for the different stakeholders in the mobile industry as discussed in the
Business Solutions section.
Adhere Ad Server
Adhere Engines
Sample Applications